CONSUMER OR USER ENGAGEMENT OPTIONS

All the solutions that form the building blocks of OPTEL’s Intelligent Supply Chain (ISC), a powerful end-to-end traceability platform, offer optional features to support consumer and user engagement programs. The ISC digitizes supply chain traceability from raw materials to the end user, connecting all stakeholders, partners and final users. This enables a direct channel of communication between brand owners and consumers, or between manufacturers and users.

This channel can be leveraged as a tool for targeted marketing programs with traceable incentives and loyalty programs, or for providing product history and transparent information to consumers.

How your industry can benefit from Traceability

Empowered by easy access to information, consumers are increasingly discerning about the products they buy and use. They want to know exactly where these products come from, what goes into them, what their story is.

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WHAT ENGAGEMENT SOLUTIONS CAN DO FOR YOU

Increase Consumer Loyalty
Build Trust
Disclose Transparency
Protect your Brand
Increase Engagement
Gain Market Insights

ENGAGEMENT

You can communicate all your product information to your final consumer via a dedicated app or a chatbot connected to our traceability platform. For example, you can share information about the origin of a product or its ingredients, the carbon emissions it produced, proof of authenticity or fair trade, life-cycle conditions, sustainability information and much more. The consumer initiates the conversation simply by scanning your product with a mobile device.

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TRACEABLE INCENTIVES

OPTEL’s solutions offer real-time insights from production to purchase and beyond. Our omni-channel platform helps you deliver targeted, unique, personalized offers via digital, mobile, social and in-store channels.

Manage all your brand’s consumer engagement activity (sweepstakes, digital promotions, chatbot, etc.) and link to your corporate CRM database.
Track what your customers purchased and where, and when and how they redeem your offers, and adjust campaign rules in-market.
Access and share data-rich campaign reports, from creation through redemption, to create personalized follow-on offers.

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LOYALTY PROGRAMS

Extend your loyalty program beyond the walls of your own branded retail channel to include your retail partners via our cloud-based platform. Give your most active customers and loyalty program members increased flexibility and even more reasons to engage with your brand, wherever they buy your products.

Generate higher ROI for your loyalty program by acquiring new members. Immediately reward new members at sign-up and throttle incentives to the right level based on each customer’s likelihood to join your program. Acquisition incentives integrate seamlessly with your CRM data and can be delivered through any channel.